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Liverpool-based creative agency gave London-based financial services firm a new brand

Andrew Binns, one of the founders of Poke Marketing

Liverpool’s creative agency Poke Marketing delivered a new branding for a London-based financial services company.

MoreGroup has an international customer base with clients across a range of individuals and wealthy businesses. In addition to a new brand identity, Poke’s project included writing, designing and building websites and producing new print assets.

Poke CEO Andrew Binns chose photographer Mat Wright, whom he describes as “one of the UK’s top talents” for providing “stunning photography” to showcase the MoreGroup brand. Artistic direction was provided by Mark Harrington, Creative Director of Poke.

“When we first met the guys from MoreGroup, we were immediately struck by their passion for ensuring that the financial interests of their clients are protected. We really wanted to harness that emotional aspect in their brand, ”said Andrew.

The recently launched Poke is made up of a group of people and friends who have worked together at other agencies for the past 15 years. He uses what he calls an “agile payment structure,” basing fees on KPIs rather than time.

Ruairi Laughlin-McCann of MoreGroup, added: “We are proud of what we do at MoreGroup, but most of all, we are proud of what we do for our clients. So we really wanted a brand that represents that pride. Working with Poke was great because they understood us very early on.